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Marketing: Concepts and Strategies

by Sally Dibb,Lyndon P. Simkin,William M. Pride,O.C. Ferrell

ISBN 13: 9780395543528

Format: Paperback (800 pages)
Publisher: Houghton Mifflin
Published: 01 May 1991
Other Format: Hardcover, Paperback

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Marketing: Basic Concepts and Decisions

by William M. Pride,O. C. Ferrell

ISBN 13: 9780395369388

Format: Hardcover (818 pages)
Publisher: Houghton Mifflin
Published: 01 Apr 1989
Other Format: Paperback

Save for later